Paris x Simo Apparel
For the Paris x Simo t-shirts, we showcased the “x” on both the sleeve, and the back of the shirt, while keeping the Paris x Simo logo icon in the front. The “x” has been used as a core brand graphic in a variety of their promotional materials such as their album art, and social media posts. As for the long sleeve, I created an illustration of Paris’ face along with different graphics to represent his high energy personality and passion for excitement. Lastly, we also created a bandana design as a giveaway item at different events.