Money Baskets is a Canadian financial service company which offer services such as payday loans, check cashing, safety deposit boxes and many more.
The objective was to brand Money Baskets as a professional and friendly financial service company. The term “Baskets” is an economic term referring to a group of several securities created for the purpose of simultaneous buying or selling. Drawing inspiration from woven baskets, the icon is a hexagon made up of interwoven colors, implying an investment network.
Along with the branding, other print design components were also created: A brochure which gives insight to Money Basket’s payday loan service, a brochure that provides information on safety deposit boxes, a poster, and a flyer about cheque cashing.